While creating all of our garments, we like to always imagine our women living in the real world, doing real things, but what happens when the world hits pause and we have to learn to do everything in a different way?.
This past year has been challenging for a lot of people who suddenly found themselves confined at home while working, studying… so when that happened, we wanted to think carefully what is the fashion to put out for them to get when the reality they are living in is kind of a groundhog day.
That is how the “Celebrate yourself” fashion editorial was born, in a time when we spend as much time in loneliness as these days, we wanted to find joy in just dressing up, in comfy clothes at home. We have combined pieces of our Loungewear collection and our Casualwear ( always made with recycled or organic fibers and dead-stock qualities of past productions) so you can celebrate yourself while at home.
Shot by Olivia Knöpfel; Model: Franzisca Balzer; MUA: Ari Martín.